Rita // FW18
The concept, initially sparked by current muse Rita Bishop, an 84 year old ‘no non-sense’ Mid-West farmer. The Rita FW 18/19 collection explores how North American farming and irrigation practices shape our geographic landscape. The organic shapes and structures are derived from satellite images of farm layouts and crop segmentation. The collection merges a contextual visual of modern farming with themes from the Dust Bowl Era. The mood is influenced by the photography of Dorothea Lange, Theodore Jung and Solomon D. Butcher who captured generations of strong women in farm labor. The silhouettes throughout the collection are influenced by modern takes on utility clothing such as overalls and blouses. The color palette is a cohesive mix of earthly copper and neutrals with bright pops of yellow and deep teal.